Orange has a wide distribution and customer relationship network as a aprt of its marketing mix distribution strategy. Orange offers its services to businesses under the brand name Orange Business Services (OBS).įollowing is the distribution strategy in the Orange marketing mix:

Under the internet portals and advertising management business the group operates an internet portal which is available on web, mobile and tablet. The online, internet access and multimedia services include fixed and mobile services, internet protocol (IP) telephony services, and television services by ADSL and satellite and broadband services. The groups fixed-line telephony service comprises wholesale asymmetric digital subscriber line (ADSL) access to third party internet service providers, wholesale contracts and unbundling. These services are a part of its marketing mix product strategy. Orange offers fixed and mobile services, internet and television to consumers and businesses around the world. Upon expiration of the Validity Period or depletion of bundles, the Customer’s data/Internet usage shall be billed in terms of any data/Internet bundles loaded (if any) or according to the standard out of bundle rates.The product strategy and mix in Orange marketing strategy can be explained as follows:.Where the bundles expire before the subscriber finishes the data, the balance will be reset to 0 and will not be carried forward.Unused data within a bundle cannot be carried over/forward beyond the validity period. Bundles are valid as stated under ‘Validity Period’.1 month: expires after 30 days from the timeit was activated.1 week: expires after 7 days from the time itwas activated.Validity– 1 day: expires after 24 hours from the time it was activated.

To purchase the All My Internet bundles, dial *148# from your mobile phone and choose thebundle you prefer from the options available.Customers may only activate the All My Internet Bundles if they have sufficient airtime in their Orange airtime account.This service is available to all Orange Prepaid customers.Usage for all internet content will be charged from bundle.Subscribers can choose any package according to their needs.All My Internet bundles offer subscribers unrestricted access to all internet content and services.

Orange mobile offers